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What About the Moo-juice?

This past Wednesday the staff here at MadCap loaded up in two different groups for a dreary hour long ride to the small town of Nashville, MI. What’s in Nashville besides Shirley’s ChuckWagon Café and Good Time Pizza? One of the most ballin dairy farms in the mitten, Mooville Creamery.

With the sky spitting rain on us we pulled up to a long white and blue building topped with the now familiar warm hearted logo of a smiling cow and small child. The Westvale Vu Dairy Farm, where the magic happens, was just to the right up on the hill. Inside the creamery we were greeted with the smell of sugar, crushed cookies and cream from the ice cream parlor that filled our nostrils as we poked around at maple syrups, chocolate mild, cheeses and vegetables grown by 4-Hers. After a short wait we were greeted by Louis Westendorp, who owns and runs Mooville along with her husband Doug and their family, which includes grown kids back from studying agriculture and genetics at Michigan universities. Thus began our tour of their small farm of 96 head of dairy cows.

Westvale Vu Dairy Farm

Where it all begins.

The hallway into the processing area is covered in pictures of their prized show cows (for real, it’s the same deal as a dog show), various newspaper articles and tons of quality related awards.

First stop was the processing room. Huge cooling tanks in the corner hold the milk that has been gravity fed, leaving it as unmolested as possible. From there the non-homogenized milk (the Creamline, which is what we use at the shop) is put through the HSTS pasteurizers where it’s heated to 172 degrees Fahrenheit for 20 seconds. The homogenized milks are first put through the homogenizer where the milk is forced through a small opening breaking down the cream that is naturally occurring so that it cannot rise to the top, permanently mixing it in with the milk. This process isn’t the healthiest but it’s become very much ingrained in our milk-drinking psyche. Ill let Mooville give you the rundown on why…

Studies have shown that when fat molecules are forcibly broken up by mechanical means, an enzyme called Xanthine Oxidase is released and allowed to penetrate the intestinal wall. Once it gets through the intestinal wall, Xanthine Oxidase gets into the bloodstream and is capable of creating scar damage to the heart and arteries, which may in turn cause the body to release cholesterol into the blood as a means of protecting the scarred areas with fatty tissue. This can lead to Arteriosclerosis. When non-homogenized milk is consumed, Xanthine Oxidase is normally excreted from the body without much absorption. Our milk is also free of controversial growth hormones including rBST, and is free of animal byproducts. Cows were meant to eat plants not animals, thus the food they eat here contains no animal byproducts.

And for a lot of people that are lactose intolerant what happens is your body knows that this milk thing has entered it so it goes about attempting to break down the cream that it knows is there, but can’t find it so it searches around for it forever, and you feel sick. With non-homogenized milk it automatically locates it and breaks it down leaving no time to feel queasy.

Sweet Digs

A sand-bed to sleep on

After the milk is processed and cooled in tanks it is gravity fed into the bottling room, bottled up and shipped out. Or goes into the ice cream and butter making room. Also cool.
After the tour of the processing room and a lowdown on different sorts of cows (Mooville has mostly Holsteins and a few Brown Swiss) we walked up the slope to the dairy farm. We passed by small calves in their individual kennel sort of things, some no older than two weeks and far too shy to get too close, onto the ones that to the untrained eye could easily have been full grown but apparently they were only a year old, then on to the two year old ones, even bigger with names like Bolivia and Hope. Then onto the birthing barn. These were all the prego cows, and they were HUGE. Cows don’t produce any milk until they are with calf and that only happens after they turn two. So they get pregnant, produce milk for 7 months, call it quits for two months, have a calf then start producing again. The next barn was for the not pregnant cows. These ones get milked three times a day; at 6am, 2pm and 10pm. Absent from there large open air barn was any sign of straw. Louis told us that milking cows tend to drip some and straw is much more likely to harbor bacteria, so these cows all chill out on beds of sand. Huge feed bins next to the barn and piled up covered with giant tarps hold the corn grown on the property and various other types of vegetation. The only things the cows eat that is not grown on the farm are pellets of vitamins and minerals that are mixed into the feed. This feed is chomped on for about nine hours a day. The cows will eat some, it’ll be digested into one of their four stomachs, come back up into their mouth and they’ll chew on that cud for a while and swallow it again and digest it a bit more. This happens to 90 lbs of food a day PER COW. So that’s their routine. They get milked, eat, eat some more, mill around, get milked again, eat more, and more and a little more, get milked again, mill around, sleep. If it’s a little too warm for them or drizzling at all though, they prefer to mill around inside the barns moving between sand bed and trough, well protected from the elements.

After the tour we were free to wander and took full advantage of some delicious ice cream and hung out with the animals in the petting zoo, strange looking goats that devoured the ice cream cone full of feed we had in about 8 seconds, a giant pig, some ducks and a bunch of kittens.

Cowgirl Feldman

She Got Mooville.

So our stomachs stuffed, sugar coursing through our veins and a pound of Mooville butter in the icebox we loaded up and headed back to GR, feeling even more excited about the products we were serving. But seriously next time you come in, ask for a shot of cold Creamline milk.

Laura Feldman

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The End of the Beginning…

[ Cue “Show Me What You Got” Single] It is my sincere pleasure to introduce you to our endeavor. Considering our lack of acquaintance, we will need to run through a lot, so bear with me. We’ll hit up the personalities of this effort soon enough, but I’ll lay down the primary details first. We have loved our Moon Monkey Coffee Shop. She has served us well as she fostered the development of our skills. What can we say, though? It’s time to grow up. We are growing up and out. Ladies and Gentlemen, competition, and downtown Grand Rapids, Michigan, we are packing up our passion, skills, and sarcasm to bring you an exceptional coffee experience in the form of MadCap Coffee Company [ and Bad Ass Roastery]. With confidence akin to that of our friend, Jay Z, I may say that we will own it. Opening day lattes and capps will be marked with tulips and triples, as will be the standard everyday thereon out. We want you to vicariously live through us as we build this shop from the ground up. We are fusing our life into coffee for the sake of its perfection. We believe in the personal, communal, and global purpose of coffee; our joy comes from sharing it with others.

Without any further deliberation, I’d love to introduce you to the [soon to be] faces of MadCap Coffee Company.
-We will obviously begin with Trevor Corlett. Owner, barista, and Godfather- this man is why we are all here. With eight years of coffee industry experience, our boi has the coffee and entrepreneurial skills to show. He taught himself everything about the business from roasting to machine maintenance. His managerial skills have been compared to those of Empire Records [needless note: Trevor possesses an nonsensical amount of 1990‘s movie trivia in his skull] , nonetheless his commitment to coffee and its application have guided us down the caffeine trodden path of coffee culture. A.k.a. If our lives flop, we are holding him liable. This weekend, he will be competing in National’s with Ryan Knapp. You can identify him by the seemingly impenetrable watch he always wears. Titanium alloy, perhaps…
-Ryan Knapp is the right hand man. His job description encompasses roasting, training, and dominating the bar. Ryan has only had this love affair for about a year and a half, but his potential is unrivaled. Trevor passed off roasting to Ryan last year, and he has thrown his heart into every roast since. Ryan is serious about coffee, and to his credit, he won’t let us forget it. He is always reading, researching, and blogging about how he may further the quality of our product. He will be competing along with Trevor this weekend at National’s, and he may be spotted by his illustriously authoritative beard.
-Laura Feldman has, up to this point, been the secret shift leader. A promotion is underway, so I will update you with her official function. Off the record, Laura is quite the mediating factor in this whole equation. She is calm and cool like no other, and she holds more than her own (could that be an expression?) behind the bar. She has been, and will continue to be, proactive in addressing environmental and sustainability issues within the community. Laura has a unique contribution to MadCap’s story. Through credit manipulation and hard work, this girl is graduating a year early to move to Grand Rapids and start the shop. Laura may be found if you follow an incessant complaint about the weather. Our Cali girl isn’t too fond of snow, wind, or drizzles. It’s a good thing she’s moving to Michigan.
-As for myself, self-description is never any fun. I will cordially introduce myself as Naomi, and leave it at that for now. I have the authority to do that. I am the one writing.

Please, stay in touch, friends. This is going to be a brilliant chain of events, and we want you there from beginning to end. Speak soon!
Naomi

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CAFE HOURS

Mon – Fri: 7am – 7pm

Saturday: 8am – 7pm

Sunday: Closed

Contact

98 Monroe Ctr NW
Grand Rapids, MI 49503

info at madcapcoffee.com

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