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Hello 2011!!!

A long overdue update…

Let’s begin with the Good Food Awards. The last we had updated on our site we were announced a finalist back in November. Well mid January we headed out to San Francisco to accept the award for Central Region Good Food Award Winner for our Los Lobos from Costa Rica.

Good Food Awards

Ryan and Luis accepting our award.

We were met in San Francisco by our Los Lobos producer Luis Alfaro and his wife. It was a great weekend talking with foodies passionate about being great at what they do whether it was making pickle brine or chocolate. The winners also had the opportunity to serve their products to the shoppers at the Ferry Market at the Ferry Building in San Francisco. One of the best parts of this experience was the comments we heard over and over again at the surprise that there was “good coffee in Michigan”. We continually heard statements like, “Oh, I’m from the East side” or “I grew up in Big Rapids”. And many left stating that maybe it’s time they came back to Michigan for a visit. Yep, I think it’s time.

Ferry Market, San Francisco

Serving coffee at the Ferry Market, San Francisco.

Check out not just the other coffee winners but the winners in the other 6 categories as well at the Good Food Awards website.

Lastly, February began with the Local First Annual meeting and first ever LocalMotion Awards. MadCap was honored to have been nominated for both the Mover and Shaker award as well as the Triple Bottom Line award. When all was said and done we were both flattered and honored to have been awarded the Triple Bottom Line award. The award recognizes businesses that are dedicated to people, planet and profit or the Triple Bottom Line. It gives us at MadCap great joy to know that our efforts to provide high quality coffee that tells a great story does not go unnoticed. Thank you Grand Rapids!

LocalMotion Awards

Trevor accepting the Triple Bottom Line award at the Local First meeting.

Hello 2011! What a way to start a year!

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MadCap Haiti Fundraiser

This month marks the 1 year anniversary of the deadly earthquake that hit Haiti. On Thursday January 20, MadCap Coffee Company will be taking the day’s tips and donating them in order to purchase water filters for families living in Haiti. For $75 one water filter can be purchased and used by families and communities to obtain clean water, preventing the further spread of the cholera disease that has plagued the country following the earthquake. A goal of at least $75 has been set for the day and the staff is committed to contributing their own funds in order to see this goal achieved.
On January 12, 2010 Port-au-Prince, Haiti’s capital city, was struck with one of the most devastating earthquakes the country has ever seen affecting over three million residents lives. Roughly 60 aftershocks followed the earthquake devastating many families.
Many were forced to live in tents outside the city with hundreds of others who were homeless. In a country that was already struggling, it seemed as if all hope would be lost.
Sadly the crisis and need didn’t stop there for Haiti. Even more recently: this past fall there was an outbreak of cholera in Haiti. This disease has affected over 100,000 Haitians and the country will never rid itself from its devastation only enhanced by the earthquake, unless they obtain clean, safe drinking water and proper sewers. Due to these conditions, Haitians plagued with this disease encounter severe dehydration that in worst cases leads to death.
My personal connection came when I joined a group of 20 college students from Cornerstone University on a mission’s trip down to Haiti during a spring break. It was one thing to read about poverty, orphans, and widows, but to look in every direction and see poverty, to hold an abandoned child and to pray over women who have lost everything was a complete eye opener. Our itinerary for the week included food distributions, visits to orphanages, teaching in schools, and a visit to Cité Soleil which is the poorest and most dangerous city in all of the Western Hemisphere. Once I left the country there was an opportunity to sponsor a child I had met down there and for a small fee each month I would be able to make sure she was given proper education, clothes, food and medical attention. Little to say that a piece of me is still in Haiti and upon hearing of the earthquakes that hit last year I couldn’t sit back and do nothing about the situation.

Jasmine Talant, age 8

MadCap intentionally strives to support local businesses and organizations. The organization we will be working with is the Haiti Foundation Against Poverty. An honest and transparent organization started in 2007 by a student at Cornerstone University here in Grand Rapids. The foundation sets its eyes solely on empowering the poor, widowed and orphaned in Haiti. Through setting up schools for children in the slums, providing child care and shelter to many orphans, and even helping women start their own small businesses, the foundation has never lost sight and most importantly hope in the country they’ve fallen in love with.

~Stacey Wieck, aka Ninja Apprentice

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New T-Shirt. New Logo. Get Some.

Yes. That’s right. A new MadCap Coffee t-shirt is now available online or in the shop.

And yes. We also have a new logo launching as part of our new branding that is going to slowly be rolling out.

So, enjoy a shirt and get ready for some more eye candy.

Merry Christmas MadCappers!

Struck by MadCap

Struck by MadCap

Thanks to our friends at NoPattern for the sweet design!

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A MadCap Shootout: the fiddy experiment

In case you hadn’t heard, this last weekend our shop was involved in the filming of the movie Setup with 50 Cent, Bruce Willis, and Ryan Phillippe. One of the main action scenes in the film took place at our intersection and finished with the windows and various items in the shop being destroyed by machine gun fire. To see some of the action check out Wood TV 8′s coverage of the action.

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The Good Food Awards

After a 16 member panel of the top coffee judges across the states tasted 160 coffees submitted by some of the finest coffee roasters, 22 coffees were left deemed as Good Food Awards Finalists. Out of those 22 (and 1 out of 5 in the 12 state Central Region) is MadCap Coffee’s very own Los Lobos, from the Rio Jorco Estate in Costa Rica. We our very honored to be a part of a short list of amazing roasters submitting phenomenal coffees all across the states. The event is put on by Seedling Projects in San Francisco, most well known for Slow Food Nation. Finalist honors were awarded to the top 5 producers in each of the 5 regions, provided the coffee scored above a threshold judging score and the producer could prove the product was produced under the Good Foods Authenticity and Responsible Production Criteria. On January 14, 2011 the top 3 coffees from each region will be announced as winners.

MadCap Coffee is the only roaster from Michigan to enter into the finals. The Good Food Awards also has awards for Best Beer, Charcuterie, Cheese, Chocolate, Pickles and Preserves. For more info check out The Good Food Awards.

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A MadCap Experience

We were privileged enough to have two great baristas guest barista at MadCap from Quixotic Coffee in St Paul, Minnesota. Read here about Marta’s experience.

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THE MENU

ALL DRINKS $5 EACH
drinks are no more than 3oz in size

GROG
the perfect combination of darjeeling tea, blackstrap molasses, Third Coast espresso, mooville milk, and cloves. nuff said.

SOMETHING AWESOME
the lucious juice of a mango shaken with silky smooth vanilla cream play together on your palate with the syrupy citrus and floral nuances of our Third Coast espresso.

NECTAR OF THE GODS
a layered drink composed of a reduction of brewed coffee, dates, brown sugar & cloves, a layer of cream whipped with cherry juice & vanilla, topped with our Third Coast espresso.

MICHIGAN’S CON PANNA
Third Coast espresso topped combined with a touch of Blis small batch reserve #379 natural maple syrup and topped with Hilhof Dairy vanilla infused whipped cream.

BLUEBERRY BLISS
a simple syrup infused with blueberries and vanilla, combined with Third Coast espresso and topped with gently steamed mooville milk.

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MadCap presents DRINKPRIZE!!!

In the spirit of ArtPrize and the upcoming year of barista competitions MadCap Coffee is hosting a signature drink competition. Starting September 24th and extending through October 6th MadCap will be offering signature espresso beverages that were created by our baristas. The signature drink that sells the most in that time period will be the winner. Customers will also be able to vote for the drinks in different categories such as taste, originality, and true-to-the-coffee.

So, as you are out and about enjoying ArtPrize, stop in MadCap and enjoy a whole other experience with DRINKPRIZE!

THE DETAILS:

*The baristas signature drink can be no more than 3oz.
*The barista can only use a maximum of 3 additional ingredients.
*Things that we carry on a regular basis like milk, sparkling water do NOT count towards one of the 3 ingredients. They may be used freely.
*The barista can only use one shot of espresso per drink.
*They must use the Third Coast Espresso Blend.
*Baristas are not permitted to tell customers who made what drink. So don’t ask.
*The drink that sells the most will be the big winner. Voting cards will be available for voting on various categories. They are as follows; originality, overall taste, and true-to-the-coffee. Be sure to vote!

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MadCap’s ArtPrize Hours

We’re extending our hours during ArtPrize. They are as follows.
Monday – Thursday: 7am – 8pm
Friday: 7am – 11pm
Saturday: 8am – 10pm
Sunday: 11am – 7pm

Coffee and Art. It’s a match made in heaven.
For more info on ArtPrize go to artprize.org

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What About the Moo-juice?

This past Wednesday the staff here at MadCap loaded up in two different groups for a dreary hour long ride to the small town of Nashville, MI. What’s in Nashville besides Shirley’s ChuckWagon Café and Good Time Pizza? One of the most ballin dairy farms in the mitten, Mooville Creamery.

With the sky spitting rain on us we pulled up to a long white and blue building topped with the now familiar warm hearted logo of a smiling cow and small child. The Westvale Vu Dairy Farm, where the magic happens, was just to the right up on the hill. Inside the creamery we were greeted with the smell of sugar, crushed cookies and cream from the ice cream parlor that filled our nostrils as we poked around at maple syrups, chocolate mild, cheeses and vegetables grown by 4-Hers. After a short wait we were greeted by Louis Westendorp, who owns and runs Mooville along with her husband Doug and their family, which includes grown kids back from studying agriculture and genetics at Michigan universities. Thus began our tour of their small farm of 96 head of dairy cows.

Westvale Vu Dairy Farm

Where it all begins.

The hallway into the processing area is covered in pictures of their prized show cows (for real, it’s the same deal as a dog show), various newspaper articles and tons of quality related awards.

First stop was the processing room. Huge cooling tanks in the corner hold the milk that has been gravity fed, leaving it as unmolested as possible. From there the non-homogenized milk (the Creamline, which is what we use at the shop) is put through the HSTS pasteurizers where it’s heated to 172 degrees Fahrenheit for 20 seconds. The homogenized milks are first put through the homogenizer where the milk is forced through a small opening breaking down the cream that is naturally occurring so that it cannot rise to the top, permanently mixing it in with the milk. This process isn’t the healthiest but it’s become very much ingrained in our milk-drinking psyche. Ill let Mooville give you the rundown on why…

Studies have shown that when fat molecules are forcibly broken up by mechanical means, an enzyme called Xanthine Oxidase is released and allowed to penetrate the intestinal wall. Once it gets through the intestinal wall, Xanthine Oxidase gets into the bloodstream and is capable of creating scar damage to the heart and arteries, which may in turn cause the body to release cholesterol into the blood as a means of protecting the scarred areas with fatty tissue. This can lead to Arteriosclerosis. When non-homogenized milk is consumed, Xanthine Oxidase is normally excreted from the body without much absorption. Our milk is also free of controversial growth hormones including rBST, and is free of animal byproducts. Cows were meant to eat plants not animals, thus the food they eat here contains no animal byproducts.

And for a lot of people that are lactose intolerant what happens is your body knows that this milk thing has entered it so it goes about attempting to break down the cream that it knows is there, but can’t find it so it searches around for it forever, and you feel sick. With non-homogenized milk it automatically locates it and breaks it down leaving no time to feel queasy.

Sweet Digs

A sand-bed to sleep on

After the milk is processed and cooled in tanks it is gravity fed into the bottling room, bottled up and shipped out. Or goes into the ice cream and butter making room. Also cool.
After the tour of the processing room and a lowdown on different sorts of cows (Mooville has mostly Holsteins and a few Brown Swiss) we walked up the slope to the dairy farm. We passed by small calves in their individual kennel sort of things, some no older than two weeks and far too shy to get too close, onto the ones that to the untrained eye could easily have been full grown but apparently they were only a year old, then on to the two year old ones, even bigger with names like Bolivia and Hope. Then onto the birthing barn. These were all the prego cows, and they were HUGE. Cows don’t produce any milk until they are with calf and that only happens after they turn two. So they get pregnant, produce milk for 7 months, call it quits for two months, have a calf then start producing again. The next barn was for the not pregnant cows. These ones get milked three times a day; at 6am, 2pm and 10pm. Absent from there large open air barn was any sign of straw. Louis told us that milking cows tend to drip some and straw is much more likely to harbor bacteria, so these cows all chill out on beds of sand. Huge feed bins next to the barn and piled up covered with giant tarps hold the corn grown on the property and various other types of vegetation. The only things the cows eat that is not grown on the farm are pellets of vitamins and minerals that are mixed into the feed. This feed is chomped on for about nine hours a day. The cows will eat some, it’ll be digested into one of their four stomachs, come back up into their mouth and they’ll chew on that cud for a while and swallow it again and digest it a bit more. This happens to 90 lbs of food a day PER COW. So that’s their routine. They get milked, eat, eat some more, mill around, get milked again, eat more, and more and a little more, get milked again, mill around, sleep. If it’s a little too warm for them or drizzling at all though, they prefer to mill around inside the barns moving between sand bed and trough, well protected from the elements.

After the tour we were free to wander and took full advantage of some delicious ice cream and hung out with the animals in the petting zoo, strange looking goats that devoured the ice cream cone full of feed we had in about 8 seconds, a giant pig, some ducks and a bunch of kittens.

Cowgirl Feldman

She Got Mooville.

So our stomachs stuffed, sugar coursing through our veins and a pound of Mooville butter in the icebox we loaded up and headed back to GR, feeling even more excited about the products we were serving. But seriously next time you come in, ask for a shot of cold Creamline milk.

Laura Feldman

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CAFE HOURS

Mon – Fri: 7am – 7pm

Saturday: 8am – 7pm

Sunday: Closed

Contact

98 Monroe Ctr NW
Grand Rapids, MI 49503

info at madcapcoffee.com

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