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	<title>MadCapCoffee &#187; direct trade</title>
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	<description>a coffee company&#039;s musings</description>
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		<title>unusual suspects</title>
		<link>http://madcaplifestyle.com/?p=279</link>
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		<pubDate>Tue, 10 Aug 2010 19:30:27 +0000</pubDate>
		<dc:creator>tjorlet</dc:creator>
				<category><![CDATA[MadCap Shorts]]></category>
		<category><![CDATA[barefoot]]></category>
		<category><![CDATA[counter culture]]></category>
		<category><![CDATA[direct trade]]></category>
		<category><![CDATA[intelligentisia]]></category>
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		<description><![CDATA[I&#8217;ve been considering the idea of &#8220;direct trade&#8221; in the coffee industry. What is the meaning? Who does it involve? Who is doing it? And I think so many times, the model is a weight that gets hung around a roasters neck&#8230;.but there are so many other links in the supply chain that must carry [...]]]></description>
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		<title>The Weight of Responsibility</title>
		<link>http://madcaplifestyle.com/?p=239</link>
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		<pubDate>Mon, 08 Feb 2010 20:45:54 +0000</pubDate>
		<dc:creator>tjorlet</dc:creator>
				<category><![CDATA[MadCap Shorts]]></category>
		<category><![CDATA[chad morton]]></category>
		<category><![CDATA[direct trade]]></category>
		<category><![CDATA[madcap]]></category>
		<category><![CDATA[MadCap Coffee]]></category>
		<category><![CDATA[specialty coffee]]></category>

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		<description><![CDATA[No matter how many times I travel, I dont get used to it. I am amazed at how much learning there is to do. I am continuously filled with wonderment, new thoughts, and ideas. Is this the case for those going before me in the Specialty Coffee industry? This trip has brought to my attention [...]]]></description>
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